I repeat: sometimes what really matters is the video

You don't need a bunch of money to produce an awesome music video, and OK Go are proof of this.

It took months to make the Rube Goldberg machine (read how it was done here) for this video and it really shows.


OK Go - This Too Shall Pass

But OK Go are used to create incredible videos, spending little money and achieving funny and totally unique results.

Check out the most famous one...


OK Go - Here It Goes Again

Now that I think about it, let's not forget Hot Chip! Totally demential!


Hot Chip - Over and Over